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Greenpeace on Twitter: "VICTORY! LEGO has ended their partnership with Shell. Everything is awesome! #SaveTheArctic http://t.co/nZn9RGXki7" / Twitter
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An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - JournalQuest
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This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX
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