Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online
Mr Kipling now does unicorn cakes and they look INCREDIBLE - but you can only get them in one store - Daily Record
Watch this big friendly celebration of Bucks' own Roald Dahl - and learn about the artist who crafted it entirely from Mr Kipling cakes! | Bucks Herald
Mr Kipling channels Roald Dahl in new campaign by 20ten -
Premier Foods' Mr Kipling brand update: is it really an "exceedingly good" idea? - betterRetailing
Win thousands of prizes in the Roald Dahl Mr Kipling competition! – SuperLucky
Win a Casdon Kenwood Mixer and Mr Kipling Afternoon Tea Set | Mums & Dads